Self-discovery, Destruction, and Preservation in Frankenstein Essay

Self-discovery, Destruction, and Preservation in Frankenstein      Ã‚  Ã‚   Mary Shelley's Frankenstein explores the downfall of certain human characteristics, set to the backdrop of creation, destruction, and preservation. The subtitle denoted by Shelly herself supports this idea, by relating the fact that the title can be viewed as either Frankenstein or The Modern Prometheus. One scholar, Marilyn Butler, also maintains this by noting, "It can be a late version of the Faust Myth"(302). Shelly uses the story of the main character, Victor Frankenstein, to produce the concept of a dooming human characteristic of which Frankenstein states, "I have . . . been blasted in these hopes"(Shelley, 152). The reader finds, as a result of his thirst for knowledge and infatuation with science, Victor creates a living being by whom he has "suffered great and unparalleled misfortunes"(Shelley, 17). Eventually, Victor realizes this self-destructive trait, but he is not able to save himself stating, "I have lost everything, and cannot begin life ane w"(Shelley, 16). Although everything in his life that is dear has been lost, Victor is able to convince one in his same position--Robert Walton--to not "lead [his crew] unwillingly to danger"(Shelley, 151). While addressing the concept of characteristic and self-discovery, it is possible to realize that the monster also possesses the characteristics held by both Victor and Walton; except in his learning, the monster is driven to continue to cause destruction. Most important about the thirst for knowledge is that, as a form of human characteristic or downfall, it leads to large, critical pieces of self-discovery. In obtaining these critical pieces, Frankenstein finds satisfaction in j... ...s Frankenstein. New Haven Yale University Press, 1998. Butler, Marilyn. "Frankenstein and Radical Science." Reprinted in Mary Shelley's Frankenstein. Norton Critical Edition. 1993; New York: W. W. Norton, 1996. 302-313. Gilbert, Sandra M. and Susan Gubar. "Mary Shelley's Monstrous Eve." Reprinted in Mary Shelley's Frankenstein. Norton Critical Edition. 1979; New York: W. W. Norton, 1996. 225-240. Moers, Ellen. "Female Gothic: The Monster's Mother." Reprinted in Mary Shelley's Frankenstein. Norton Critical Edition. 1976; New York: W. W. Norton, 1996. 214-224. Shelley, Mary. Frankenstein. Norton Critical Edition. 1818; New York: W. W. Norton, 1996. Storment, Suzanna. "Frankenstein: The Man and the Monster." Commentary page. October 2002. Washington State University. 8 April 2003. http://www.wsu.edu/~delahoyd/frank.comment3.html.   

Romance & Revolution

The Enlightenment was the foundation of the questioning the hierarchy of aristocracy and the Church. It took place in the eighteenth century throughout Germany, France and Britain. The impact of the Enlightenment on these different countries focused on different aspects of their societies. During this time of Western Philosophy, Reason was highly valued. This posed a threat to the established sources of power in the government. The expressed thought that the common people were still lower in the social hierarchy because of their birth rank was beginning to be resisted, along with the belief that the Church was the central truth. The background to this new way of thinking began in the late seventeenth century when the bourgeoisie began to realize the fact that they were paying taxes to the aristocracy that was not contributing to the improvement of society. Not only were the taxes not improving the state of the society, it was only being distributed to the group of rich citizens who truly had no use for it. The indignation of the middle class led to their encouragement of the working class to unite and oppose the foundation of their world such as they have known it to be for centuries. French Romanticism took part in the latter part of the eighteenth century. It was the outcome of the Age of Enlightenment and also the effect of the scientific questioning toward nature and human body. The notion of strong emotion was strongly encouraged, rather opposite from the Age of Enlightenment where the focus was intellectual and philosophical. Romanticism was mostly captured in art, theatrical performances, and music. Though these mediums conveyed the change of thought and understanding during this time, the best medium that embodies French Romanticism is literature. Most the themes in the literature of this time period were of the human psyche and supernatural occurrences. With these themes still being prevalent through out history, French Romanticism transcended time periods and countries. Jean-Jacques Rousseau greatly influenced this time period. His belief that through the abandonment of natural right, people could work in society with no true conflict. Rousseau believed that the people should directly make the laws, that way there would be no way to revolt against it. Some contirbute him wholely to sparking the French Revolution. The French Revolution was a time of political and social mayhem. The concept of natural rights and aristocracy were being challenged not only intellectually but also violently. During this period of time the king was excuted, the Napoleonic Wars took place, and the French Reformation took hold. The events that led up to the Revolution had many economic contributions. The major national debt caused by the continuous warring with the surrounding countires caused by King Louis XV made it hard for the working class to maintian the rise of taxes. This injustice might have been bale to be over looked, if the unemployment rate was not at an all time high. This frustrated the French citizens, having the demand of high taxes and no jobs, left several families with malnutrition. This being the plight of the lower and working class, the bourgeoisie had their own issues to face. The Roman Catholic owned largest landowner in France at the time. Trying to work up the social ladder, the middle class felt oppress that their efforts were being denied and ignored. The resistance of internal trade stifled the rise of capitalistic beliefs by the bourgeoisie also brought about extreme hatred. The Catholic Church became one of the central targets of the Revolution. One of the close followers to Rousseau, Robespierre, was one of the major figureheads to the French Revolution. He orchestrated the Reign of the Terror, the time of execution for those against the Revolution. Robespierre killed countless people believed to be spies, symbols of the Age of Oppression, and Catholic Church supporters. He became so obsessed with purging the French society of their oppressors; he turned on his own supporters. One of the supporters that Robespierre turned on was Georges Danton. Danton was a leader of the Revolution, but not very supportive of the Terror. Believing that change could be done with as little violence as possible, he was viewed as being lenient of the former government. These unfortunate facts lead to his execution. Another leader of the Revolution was Jean-Paul Marat. He was the editor and founder of the paper The Friend of the People. Through this paper he attacked not only the factions of the Revolution, but questioned their over all loyalty to the cause. This caused several disputes and targeted hatred toward Marat. This caused him to have to continually flee to London to resist arrest and persecution. Cult of Sensibility is the focus of strong emotions. It was believed a person who was considerably moved by a work of art or literature could be moved to cry, faint, or have a fit. The idea was a born as a British literary movement. However, the movement died because of the accusation that it was narcissistic. Parody is a different work used to mock an original piece. The origin of parody was found in Greek literature. The writers in the ancient Greek times used to switch around the words of a poem to give a humorous take on an epic. Parody is closely linked to satire. Satire is the method used to poke fun at a theory or philosophy that the writer disagrees with. Usually satire has elements of sarcasm, which makes the audience feel ridiculous. The use of satire is rarely used for just humor, but instead has a sense of ridicule. Irony is when the actual happening in a work in completely different then the expected happening. There are various types of irony, including but not limited to, verbal, situational, tragic, and dramatic irony. Verbal irony is when the speaker says something, but it is meant in a completely different way. This type of irony is interchangeable with sarcasm. Situational irony is the most common form of irony. This type of irony is when the expected or understood meaning of a situation turns out to be completely different. Some of the outcomes of these ironic situations are comical, but it is not the norm. With dramatic irony, this tool is used when the audience has a piece of information that one or all the actors does not know about. Tragic irony is when the true situation is misinterpreted and the characters act on the wrong information. Realism is the appreciation for how things appear in the monotony of everyday life. It was believed that one would benefit more out of life if they took it just as it is, and not add embellishments or unnecessary emotions. The movement began in France around the eighteenth century and was strongly against romanticism. The belief is that lie is founded on basic truths. When one adds emotion or philosophical meaning to a simplistic world, they lose the entire meaning of life. One of the most prominent Realist writers in France was Gustave Flaubert. Flaubert wrote the novel Madame Bovary, one of the first books of its time that portrayed life just as it was. Coming off Romanticism, the book was highly criticized for being dark and menacing. Realism was portrayed in France through artwork. Artists such as Jean-Franiois Millet, Honori Daumier, and Rosa Bonheur portrayed rural scenes and helped the common people be represented in high art. The depiction of everyday life was revolutionary to the time period and was mostly embraced by the poor and middle class.

Macbeth, By William Shakespeare - 1431 Words

Macbeth, though originally a valiant and prudent soldier, deteriorates into an unwise king whose rash decisions conclusively end in the atrophy of his title, power, and position. Several factors contribute to the downfall of Macbeth, which produce a contagion effect and ultimately end with his demise. He receives help from his â€Å"inner ambitions and external urgings† which result in his downfall (Bernad 49). The â€Å"external urgings† consist of the weird sisters who disclose his prophecies, which enlighten him about Duncan’s throne, and Lady Macbeth who abets Macbeth to realize his deep desires and come to the conclusion to murder Duncan. However, Macbeth is the most significant contributor as he makes his deep desires come to reality. In Macbeth, by William Shakespeare, while the weird sisters and Lady Macbeth are important contributors to Macbeth s downfall, they are not most responsible. Macbeth is, in fact, the most prominent contributor to his downfall whose actions, decisions, and state of mind lead to his downfall. Primarily, the weird sisters enlighten Macbeth about Duncan s throne and indirectly inform him about his competition. Antecedently, Macbeth is indifferent about Duncan’s throne, however, after the weird sisters reveal his prophecies, Banquo notices, â€Å" Good sir, why do you start and seem to fear / Things that do sound so fair?† (Shakespeare I. iii. 56-57). As noticed by Banquo, Macbeth begins to show an interest in Duncan’s throne. In fact, afterShow MoreRelatedMacbeth by William Shakespeare770 Words   |  3 PagesThe play Macbeth is written by William Shakespeare. It is believed to be written between 1603 and 1607 and set in eleventh century Scotland. It is also believed to be first performed in 1606. It is considered to be one of the darkest and most powerful tragedies. Macbeth, set in Scotland, dramatizes the psychological and political effects produced when evil is chosen to fulfill the ambition of power. The Tragedy of Macbeth is Shakespeare’s shortest tragedy and tells the story of Macbeth, a ScottishRead MoreMacbeth, By William Shakespeare1425 Words   |  6 PagesMacbeth Just Can’t Wait To Be King Everyone has a quality that they do not like about themselves. Some people struggle to be social, others may be too controlling of people. The list goes on and on, but the point is that everybody has a particular quality that they must learn to control or else that particular quality can get out of hand. Of course, one could write a list of characters that have major flaws. There is no better example than William Shakespeare’s character, Macbeth, in The TragedyRead MoreMacbeth, By William Shakespeare1409 Words   |  6 Pages â€Å"Fair is foul, and foul is fair: Hover through the fog and filthy air.† On October 17th, I had the pleasure of going to see Macbeth performed at the Shakespeare Tavern. Along with its reputation for being â€Å"cursed,† Macbeth is also known as one of the crown jewels of William Shakespeare’s repertoire. In my opinion, the central concept of this particular retelling of the play was the murkiness of character. Throughout the pla y, the many characters go through fierce temptation and strife, and noneRead MoreMacbeth, By William Shakespeare1203 Words   |  5 PagesMacbeth is a play based on King James I, it was written by William Shakespeare, however this play isn’t a king and queen fairy tale, but it’s a play about greed and guilt, chaos and murder and three evil witches who use prophecies to influence Macbeth to do bad things, using flattery would instigate his inner ambition to become king, which in the end doesn’t lead to a very happy ending. Shakespeare’s, Macbeth, was written in the early Jacobean period. During those times, women had no power, theyRead MoreMacbeth, By William Shakespeare1243 Words   |  5 PagesIn William Shakespeare’s â€Å"Macbeth†, the author portrays the main character Macbeth as a very tortured and flawed individual whose actions only serve to further unravel him. He is conflicted and power hungry, which drives him to perform evil murders and become a ruthless person. Macbeth’s moral compass is not resilient enough to withstand his wife’s manipulations and he is provoked to act on his malicious thoughts of murder. The author explores the terrible effects that ambition and guilt can haveRead MoreMacbeth, By William Shakespeare Essay1487 Words   |  6 Pagesreaction†. Macbeth by William Shakespeare is a tale which illuminates the consequences of violating the â€Å"Natural order†, the hierarchy of beings in the universe. When Macbeth, a warrior wel l-known for his courage and bravery, murders King Duncan acting on his unchecked ambition to claim the throne, the order was disrupted, the result†¦chaos. Shakespeare uses symbolism to illustrate the atmosphere of the play as the natural order is flung into a state of turmoil. These techniques used by Shakespeare is usedRead MoreMacbeth, By William Shakespeare1483 Words   |  6 Pagesdifferent references in the play of how a king deals with power and if they use it for better or for their own personal gain. In the play Macbeth, by William Shakespeare, Macbeth’s obsession with his journey to power leads to his failure. This obsession is demonstrated through the prophecies, the murder of his best friend Banquo, and his own demise. Macbeth demonstrates that he is incapable of mastering the power and responsibilities of being a king. This is indicated throughout the play with theRead MoreMacbeth, By William Shakespeare1045 Words   |  5 PagesBlood appears in only two forms, but many times in Macbeth by William Shakespeare; between the war scene at the beginning of the play and the lifting of Macbeth’s severed being lifted by Macduff at the end. It can be said that Macbeth could have been written in blood that there is such a large amount. What is unique about blood in Macbeth is that the â€Å"imaginary blood† or the guilt that the murderer feels plays more of a role of understand and amplifying the theme of the play, that blood is guiltRead MoreMacbeth, By William Shakespeare2060 Words   |  9 Pagesthe green one red Macbeth Quote (Act II, Sc. II). Out, out, brief candle! Life s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing. Macbeth Quote (Act V, Scene V). These quotes have been taken from play Macbeth written by William Shakespeare. Like these quotes there are hundreds and thousands of such heart touching quotes written by Shakespeare in his many differentRead MoreMacbeth, By William Shakespeare1320 Words   |  6 PagesThe oxford dictionary definition of guilt, 1, the fact of having committed a specified or implied offence or crime, 1.1, a feeling of having committed wrong or failed in obligation. In Macbeth written by William Shakespeare, Macbeth, the titular character and his wife Lady Macbeth kill the King in order to become King and Queen themselves, this came with consequences which are still relevant in society today. The guilt they felt and the relevance to sleeplessness are common topics almost four hundred

Bipolar Disorder Essay - 2622 Words

In life we all go through experiences that cause our moods to change for better or for worse. There are times that we experience degrees of great joy and happiness just as other times we experience great sadness and despair. These polar emotional opposites can be brought about by a cornucopia of circumstances such as the joy and excitement of getting married or the birth of a child to the deep sadness and grief over the loss of a loved one or one’s employment. Feelings of joy and feelings of sadness are normal parts of human life. Some however are unfortunate enough to be force to cope with these emotions to the extreme and on a regular basis. Some individuals must further cope with an ever present emotion rollercoaster, switching†¦show more content†¦During this time a person may be overly happy or outgoing and may be extremely irritable and feel agitated. During a mania the person’s behavior may change as well; becoming easily distracted jumping from one idea to another, talk fast and/or excessively, taking on new goal oriented tasks such as projects, suffer from insomnia, and acting on impulses of high risk activities such as gambling, shopping, or sexual gratification. There also exists a less severe yet still debilitating version of mania known as hypomania. Hypomania is classified as elevated levels of energy and impulsive behavior that are not as extreme as full blown mania (National Center for, 2010). Hypomanic symptoms may still last for at least four days and is the main manifestation of bipolar II (Peacock, 2000). On the other end of the spectrum, those suffering from bipolar disorder also go through periods known as â€Å"depressive episodes† characterized by long periods anxiety, feelings of inadequacy or emptiness, feelings of unwarranted guilt, and helplessness. During these episodes of depression individuals with bipolar disorder may experience behavioral changes such as having issues concentrating, problems remembe ring things, and difficulty in making decisions. They may also feel continually tired even when well rested, feel restless or irritable or experience changes in eating habits. In some cases, during depressiveShow MoreRelatedBipolar Disorder ( Bipolar )847 Words   |  4 Pagesâ€Å"Bipolar Disorder† Bipolar Disorder is a mental illness, which involves hypomanic episodes, which are changes in someone’s usual mood. Originally, Bipolar Disorder was called manic depression because it does share similar symptoms with people diagnosed with depression. Bipolar Disorder is a severe condition because it can cause mania, which then causes hallucinations and paranoid rage. (Bipolar Disorder) Bipolar Disorder is classified into two categories, bipolar type 1 and bipolar type 2. BipolarRead MoreBipolar Disorder ( Bipolar )829 Words   |  4 PagesBipolar disorder is an often devastating mental illnesses, with high emotional, social and economic impact on the lives of patients and family members [Jin and McCrone, 2015; Miller et al., 2014]. In recent decades, there has been significant progress in developing diagnostic methods for reliably diagnosing severe bipolar disorder (bipolar disorder type I) and some related bipolar â€Å"spectrum† disorders (bipolar type II disorder), and there has also been recent progress in identifying some of the geneticRead MoreBipolar Disorder ( Bipolar )956 Words   |  4 PagesBipolar Disorder Definition Bipolar Disorder is an increasingly common mood disorder that effects millions of people worldwide. In order to understand the plight of any psychiatric patient suffering from this ailment or to be prepared to treat this disease, it is pertinent to first fully understand what this mental disorder truly is. The first misconception surrounding bipolar disorder is that it is just one disease, contrarily it can be divided into two different sub categories. The National InstituteRead MoreBipolar Disorder ( Bipolar )1010 Words   |  5 PagesIntroduction/Overview of Condition Bipolar Disorder (BD) is a severe mental illness (SMI) characterized by dramatic mood â€Å"swings† between manic and depressed states. In their manic states, individuals experience an abnormally elevated mood characterized by extreme, grandiose gestures and ideas, inflated self-esteem, lack of sleep, constant talking, distractibility, poor judgement, and even aggression (Griggs). Individuals can be characterized as having either a hypomanic episode or a manic episodeRead MoreBipolar And Bipolar Disorder ( Bipolar )1397 Words   |  6 Pagesâ€Å"Bipolar robs you of that which is you. It can take from you the very core of your being and replace it with something that is completely opposite of who and what you truly are† (A. Reyan 2015). Bipolar disorder is a mood disorder that alters a person’s life, they can never go back to who they were before. â€Å"It is estimated that more than 10 million Americans suffer from bipolar disorder† (everydayhealth.com 2015). Bipolar disorder is broken down into two types; bipolar I and bipolar II disorderRead MoreBipolar Disorder ( Bipolar )1536 Words   |  7 PagesBipolar disorder has been gaining more and more attention over the last few years. With shootings on the rise, or at least the publicity of them, people are often pointing their fingers at mental diseases including bipolar disorder. An ongoing issue regarding mental illnesses, however, is the population has failed to fully understand what they truly are, the symptoms, and how to treat them. Bipolar disorder, which is commonly referred to as manic-depressive illness, is a disorder within the brainRead MoreBipolar Disorder ( Bipolar )1447 Words   |  6 Pages Bipolar disorder is a serious mental illness in which common emotions become intensely and often unpredictably magnified. Individuals with bipolar disorder can quickly swing from extremes of happiness, energy and clarity to sadness, fatigue and confusion. Bipolar disorder more commonly develops in older teenagers and young adults; it can appear in children as 6. The exact cause of bipolar disorder is unknown; there are two types of this disease: Types of the bipolar disorder: People with bipolarRead MoreBipolar Disorder ( Bipolar )1155 Words   |  5 PagesBipolar Disorder Research Paper What is Bipolar Disorder? Bipolar Disorder is an increasingly common mood disorder that affects millions of people worldwide. In order to understand the plight of any psychiatric patient suffering from this ailment or to be prepared to treat this disease, it is pertinent to first understand what this mental disorder truly is. The first misconception surrounding bipolar disorder is that it is just one disease, contrarily it can be divided into two different sub categoriesRead MoreBipolar Disorder ( Bipolar )1541 Words   |  7 PagesManic depression, also known as Bipolar Disorder is not your normal up and down mood change; it’s not like what most people experience, getting a little sad and getting over it. Instead it is extreme mood swing that â€Å"usually going from EXTREMLY happy to EXTREMLY angry† also include emotional highs and lows such as, depression and mania. Mood changes can happen as little as a few times a year or as often as several times a week; it depends on the person and thei r environment. At times, you feel veryRead MoreBipolar Disorder ( Bipolar ) Essay1544 Words   |  7 PagesBipolar Disorder or manic-depressive disorder is a disorder characterized by highs, manias, and lows, depressions, and can therefore be easily distinguished from unipolar depression, a major depressive disorder in DSM-5, by the presence of manic or hypomanic episodes (Miklowitz Gitlin, 2014). Bipolar disorder is generally an episodic, lifelong illness with a variable course (American Psychiatric Association, 2010). There are two classifications of bipolar disorder; bipolar I disorder and bipolar

Chipotle - 18199 Words

Prepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint by reducing its reliance on fossil fuels through the implementation of various environmental initiatives, including green building and depending on solar power energy. It is also well known for its philanthropic activities, including its†¦show more content†¦Chipotle has continued to grow, today has 1,100 locations in 39 states, Toronto and Ontario, Canada, and London, England; its net income in 2010 was $178 million, and it has a staff of 26,500 employees (2010 Form 10-K, Chipotle). II. Identification of the Industry and Competitors Industry Definition and Competitors Chipotle Mexican Grill (NYSE: CMG) is a quick-service and casual Mexican-inspired restaurant chain based out of Denver, Colorado. The company takes pride in doing a few things exceptionally well: To serve high quality and delicious food quickly with an experience that not only exceeded, but redefined the fast food experience. Chipotle focuses on sourcing the best possible ingredients, serving the tastiest food, and growing the most capable team possible. Steve Ells started Chipotle in 1993, and expanded the chain to over 400 stores within 12 years. Chipotle is supported by the financial power and sprawling distribution network of owner McDonald s Corp, and is the largest Mexican-style concept among a number of fast-casual competitors that also have been picked up by quick-service companies in recent years (Peters, 2005). Major competitors include other Mexican fast casual locations such as Baja Fresh, Del Taco, Qdoba Grill, and market leader Taco Bell. Additional competitors in the broader market include other fast casual locations such as Panera BreadShow MoreRelatedChipotle3775 Words   |  16 PagesChipotle Mexican Grill in 2012- Can it hit a second home run? CONTENTS. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 1. Core competences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 2. SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 3. Value chain†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 4. the chief components of strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 5. the generic competitive strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay Chipotle1080 Words   |  5 PagesCase 5-gt; Chipotle: The Challenges of Integrity External Assessment a) General Environment Due to the fact that Chipotle is worried about providing customers with the best possible ingredients and in the same time, concerned of taking care about environment, animals as well as farmers, which in this case, are the main suppliers, we can encapsulate Chipotle in a Sociocultural segment. Another point that reinforces this statement is related to their employees and the way they benefitRead MoreThe Millennial Crisis : Love / Hate With Chipotle E Coli992 Words   |  4 PagesCrisis: Love/hate with Chipotle e Coli. Crisis Chipotles reputation and product were nothing short of stellar. Attracting customers from all walks of life but primarily from the millennial generation. The millennial generation tends to like simple, fresh food without artificial flavors or fillers from environmentally friendly restaurants. Chipotle in turns targets the millennial generation as one of their main stakeholders. For a time, the symbiotic relationship between Chipotle and the millennialsRead MoreFinancial Analysis: Chipotle1742 Words   |  7 Pages Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of â€Å"Food with Integrity†. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing muchRead MoreChipotle Swot Analysis2603 Words   |  11 PagesChipotle’s History: Chipotle Mexican Grill was originally opened in 1993, in Denver, Colorado. By 1996, there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998, and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011, the company operates 1,230 restaurants in the U.S., two in Toronto, Canada, and two in London, England. The founder and CEO, Steve Ells, started withRead MoreThe Idea Of Chipotle Company1375 Words   |  6 PagesI. Overview The idea of Chipotle started with its founder, chairman and co-CEO, Steve Ells. His idea was to offer higher quality food, combined with the speed and convenience of fast food, giving birth to a new trend: â€Å"fast casual†. Chipotle offers a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Chipotle opened with a single restaurantRead MoreChipotle : A Unique Experience1728 Words   |  7 PagesChipotle has many core competencies that make the restaurant have a unique experience. First, the restaurant believes in selling quality food at reasonable prices. Unlike other fast food restaurants, Chipotle has a commitment to â€Å"Food with Integrity† which increases the use of organically grown local produce, organic beans, organic dairy products, and meats from animals that were raised in accordance with animal welfare standards. 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Companies’ behavior towards changes in the external environment Free Essays

Introduction: Ash from Iceland’s eyjafjallajokull volcano triggered an unprecedented shutdown of European airspace for six days until the 21st of April 2010, paralyzing many airports and trapping hundreds of thousands of tourists and business travellers. The flight ban was compulsory because ash can turn to molten glass in the high temperatures of an aircraft’s turbine and cripple the engine. The safety and security of travellers was the first priority of the airlines’ companies and accordingly they had to stop all their flights within Europe, which in turn affected the whole tourism’s industry including hotels. We will write a custom essay sample on Companies’ behavior towards changes in the external environment or any similar topic only for you Order Now BBC, 2010) However, each company had their own point of view on the best actions that can be taken in these types of situations and unique circumstances, depending on some of the business and economical theories and concepts. Nevertheless, to demonstrate and understand these actions Mrs. Judith Piggott’s experience with British airways and a local hotel is used. In this report, these theories will be presented and analyzed; in addition the way that the companies implemented them in this case will be exposed. Supply and Demand and how do they effect the price and the Market Equilibrium: To understand the local hotel’s attempt, which is lowering their price, the terms supply, demand and Market Equilibrium must be known. Firstly, the term demand means â€Å"the want or desire to possess a good or service with the necessary goods, services, or financial instruments necessary to make a legal transaction for those goods or services† (see appendix 1), and the relationship between price and quantity demanded is an inverse or negative relationship. This means that when price goes up quantity demanded goes down, and when price goes down quantity demanded goes up true for individuals, modules (e.g. Groups of consumers), whole markets. Secondly, the word supply in economics means â€Å"the amount of a product that the firm is able and willing to put on the market over a specified period† (see appendix 1). The market supply is the sum of the supply of all firms at any given price, there is a positive relationship between price and quantity, when price goes up quantity supplied goes up (Tucker, 2008). Finally and the most important term for our case is the Market Equilibrium, where the supply and demand intersect or in another words when the quantity of product supplied equals the quantity of product demanded at any given price (see appendix 2). (Wessels, 2006) Therefore, the Market Equilibrium is the goal for any firm to avoid any surpluses (see appendix 3) or shortages (see appendix 4). By understanding these concepts we can recognise that the local hote were concerned that because of the ash clouds, the coming customers’ numbers will be less than usual adding to that the other competitors in the market which will even lower the numbers more, consequently minimising the hotel’s chare from the whole market. Therefore, the hotel had to lower their prices firstly to avoid surpluses of empty rooms, and secondly to compete with the other hotels in the market. Gaining the customer loyalty: The regular company in the UK wastes from 20-40% of its customers each year. By acknowledging this issue and its negative influence on the company competitiveness and profitability, a firm must swap from the long accepted market share strategy to a completely different long-term approach to business, which is building the customer loyalty (Bell and Patterson, 2004). Boosted loyalty can bring cost savings to a firm in at least six areas: Reduced marketing costs (customer gaining or attracting costs require more pounds). Lower switching costs such as contract negotiation and order processing. Reduced customer turnover costs (fewer lost customers to replace). Increased cross-selling success leading to larger share of market. More positive word of mouth and better company image. Reduced collapse costs. Five advantages for making a first time customer a lifetime purchaser (Loyal customer): Sales go up, because the customer is purchasing more from the firm. The firm is strengthening their situation in the marketplace, when clients are buying from them instead of their competitors. Marketing costs decrease when the firm doesn’t have to spend a huge amount of money to attract repeat customers, since they already have them. In addition, as satisfied customers they tell their friends (Word of mouth marketing) thereby decreasing your need to advertise. Therefore, decreasing marketing costs. Avoiding price competition with competitors, because a loyal customer is less expected to be attracted away to another competitors by a discount of a few pounds. Finally, a satisfied customer is expected to sample the firm’s other product lines thus helping to achieve a larger share of customers. When a firm is spending less to attract new customers, it can afford to pay their staff’s better wages. Better salaries prompt a chain reaction, with huge benefits. If a company is able to maintain good workers, the company’s loyalty both internally and externally improves. Just as customer retaining has a positive influence on profitability, customer defection can have a negative influence. Defection by a long-term customer (Loyal customer) can cause an intense loss and affect the bottom line faster than defection by a new customer. Both of customer loyalty and satisfaction are two words that go into the Sales Strategic Plan. (Lawfer, 2004). Both of British airways and Thomson’s holidays tried to gain the customer’s loyalty and expand their customers’ base by their actions. For example, British airways paid off their customers the extra nights hotel’s fees, and they did that in a short period of time. Whereas companies such as Ryan air refused to do so. In addition, Thomson holidays were so generous and caring with their customers they paid for the extra nights, food and they even send their cruises to pick their clients and return them home. While, other companies where so mean and untruthful to their clients, they promised to pay for the meals and then retreat and demanded money for them. Which had a negative impact on their customer base. Thus lowered the number of returning customers and that can be seen clearly from Ryan air customer’s feedback. Even though British airways and Thomson holidays lost a huge amount of money on the short run, but they gained their customer’s loy alty and trust. Consequently, expanded their customers’ base, which will recover their losses in the long run (Reichheld, 1996). Conclusion: To sum up, the Iceland’s volcanic ash had a strong impact on the airlines industry and forced the companies to stop all their flight within Europe, which in turn affected the tourism industry as a whole. Companies’ actions towards this incident varied from one to another, depending on some of the commercial and economical theories and principles. Some of the companies such as British airways and Thomson holidays were looking more on the future and tried to maintain their customer base and gain their trust, by being helpful and truthful with their clients. On the other hand companies such Rayan air and some of the other holiday’s firms, were dishonest and looked more on the present and how to avoid losses. Even though British airways and Thomson lost a huge amount of money on the short run, but maintaining their customer base will allow them to cover these losses in the long run.In terms of pricing strategies the local hotel depended on the great understanding of the economical terms supply, demand and Market Equilibrium. They pushed the price down so they can raise the demand up and achieve the Market Equilibrium, and in turn avoid surpluses or shortages in rooms. Moreover, pushing the prices down will able them to compete with other competitors in the market and expand their market share. In my opinion British airways and Thomson holidays made the right strategic decision and approached the right actions, because of the advantages of increasing the loyalty and maintaining loyal customers that I mentioned previously. In addition, I think the local hotel were also successful in their pricing strategies, because if they did not push the prices down there would had been a huge numbers of unequipped rooms, and their losses would had been even grater. Reference list BBC (2010) Icelandic volcanic ash alert grounds UK flights. April 15, 2010 [online]. Available from: http://news.bbc.co.uk/2/hi/uk_news/8621407.stm [Accessed on April 22, 2011] Bell, C. And Patterson, J. (2004) Customer Loyalty, Guaranteed: Create, Lead, And Sustain Remarkable Customer. Massachusetts: Adams Media Lawfer, M. (2004) Why Customers Come Back: How to Create Lasting Customer Loyalty. New Jersey: The Career Press Reichheld, F. (1996) The loyalty effect: the hidden force behind growth, profits, and lasting value. Massachusetts: Harvard Business School Press Tucker, I. (2008) Macroeconomics for Today. Ohio: Cengage Learning Wessels, W. (2006) Economics. New York: BARRON’S How to cite Companies’ behavior towards changes in the external environment, Essay examples

Business Proposal CRM Replacement System †Click to Get a Solution

Question: Discuss about the Business Proposal for CRM Replacement System. Answer: Introduction The research emphasizes on the importance of CRM (Customer relationship management) replacement system with the help of a case study of Tangle Corp. The organization manufactures as well as delivers widgets to customers of the Asia Pacific region. After identifying some business issues, the line management team of the organization prepared a proposal for the executive management team in order to incorporate CRM replacement system. It is important to mention that the line management team analyzed their existing CRM system along with its impact on their day-to-day operations over the past six weeks. Based on their customer service capability, revenue potential and likely future outcomes, they came to the point that they need to change their current CRM system. Huge Challenges are there in bridging the gap between inventory system, accounting system and CRM system. The major reason behind this is their poor CRM system. It has been found that they have the opportunity to take their servi ce to a higher level. The issues and challenges are the major constraints that restrict them to make growth. It is expected that the organization would able to acquire sustainable competitive advantage and cost effectiveness by improving their CRM system. It is essential to mention here that the new system would involve significant investment in terms of cost, time and motivation. Problem Statement The line management team of the organization analyzes the current issues of their business and found that they have several site issues, sales issue, production issues, and technology issues. The expensive Sydney warehouse increases their expenditure what they need to control. On the other way, many warehouses need to be expanded. Investment is needed in these areas to increase the capacity of the warehouses. Besides, they fail to deliver customer satisfaction due to their different hours of operations of different sites. It has been found that their Singapore office is much larger than it is needed. This clears the fact that they fail to manage their costs well as investment properly. Apart from the site issues, some sales issues are also there. It has been found that the sales in New Zealand has been declining as the customers are unsatisfied for their poor service. Besides, the weakest supervision is the prime reason behind the poor performance of the sales staffs in Perth. Moreov er, they keep the customers record in their local offices only. As a result, it becomes difficult to help each other's customers. They have been experiencing increasing sales in Thailand and thus there is a need to open an office for permanent staffs. Along with that they confront strong competition from the competitors of Asian region. It has been found that the Perth factory manufactures unique widgets which have a high demand in other locations also. However, they fail to meet the customers' demand as they face shipping issues due to the slow arrival or high cost. Apart from this, they have huge technological issues which is their major weakness in competing with the competitors. The sales admin offices have no standard IT (Information Technology) deployment. They have different operating system for different sites. Besides, they cannot transfer the calls between the sites as the phone systems are disparate. Furthermore, the outdated company website does not support any interaction with their internal system and customer information. Proposed Solution Research Aim and Objectives: The major objectives of the research are framed in the below section: To analyze the current CRM system of Tangle Corp To demonstrate the issues that the organization is confronting currently To evaluate the importance of the CRM replacement system To illustrate a number of recommendation for improving their customer satisfaction level To find the ways of improving their cost effectiveness CRM Definitions Here, it is essential to elaborate what about the CRM system which specifies the need of a new CRM system in an organization. The prime purpose of CRM is to manage the relationship with the customers effectively. Through establishing effective CRM, the managers aim to increase revenue as well as profit by delivering the highest possible customer satisfaction. This includes all the customer oriented processes such as sales, marketing and technical support. However, ineffective CRM system can be the biggest weakness that prevents an organization to make growth. On the other way, the effective CRM system encompasses the entire activities including customer-centric services and product design Besides, it is the process of working on software capabilities regarding automating, tracking, and organizing communication with customers. It has been found that the sometimes the organizations need to replace or rebuild their CRM system to improve their customer relationship. The CRM operations ar e mainly used by the sales management team and some other company executives who are not so responsible about reducing the cost. However, it has been criticized that they generally cost them far more times than to save them. It is important to add in this context that the leaders should incorporate effective communication process with the employees in order to motivate as well as lead them in the right direction. Selection method Some specific methods and techniques would be used in selecting as well as implementing the new CRM system. The new CRM system would be framed and strategized by gathering the responses of all the stakeholders. Their opinions and viewpoints are important as they are key people who can improve the customer satisfaction. It is expected that the process would bring out the fact that the poor management system is the prime reason behind the issues they are facing at present. The complex as well as ineffective CRM system creates constraints in managing the business operations properly. Besides, it has been found that the leaders do not interact with the stakeholders by pursuing proper communication process. The stakeholders are not directed and motivated by the leaders and thus their performances are hampered. In such circumstances, it is require to change the CRM system for the betterment of their business. Implementation In implementing the new CRM system, the leaders of the organization would concentrate mainly on the staff training and IT infrastructure changing process. Staff training highly depends on the new system and the ability of both the leaders and staffs. Besides, the time of the training would also vary because of the different roles of the stakeholders. The production staff are expected to need two hours of training, whereas the sales staffs might need training of half a day. Furthermore, the administration staff would need a full day training. The leaders would incorporate the repetition based training programs so that they can enhance the efficiency of the staffs. In this context, it is important to mention that the total training program would be spread out over several days. The administration staff would be trained first and then the production staff and sales staffs. Apart from this, they would improve their network infrastructure. It has been mentioned before that the current network infrastructure is poor and thus improvement is required. Some systems such as inventory control, billing, email and many more are needed to be upgraded. Besides, a new CRM software solution can be one of the most essential tools in this process. They need to make sure that the all the clients and office information will be centrally stored in the CRM system software. It would help all offices and staffs to communicate with each other and provide better service to the customers. Costs and Risks It has been mentioned before that the new needs time and investment as well. In this context, it is important to mention that this would be benefitted in the long run. It is expected that the new system would reduce the present issues and help them to enhance their revenue as well as profit. The total expenditure is divided into one-off cost, non-expense one off cost, and monthly cost. One-off Cost: The expected cost for implementing the new CRM system is framed in the below table. Item Expected Cost Planning and Preparation $ 18,000 Initial server setup $ 4,500 Data Migration $ 3,000 Project Management $ 2,500 Staff training $ 8,000 Total $ 36,000 Non-Expense One-off Cost: The non-expense one off cost includes the time they would invest for implementing the new system. It is demonstrated below: Time to train the staffs Time to improve the data accuracy by direct entry Monthly Cost: It is predicted that 22 of admin staffs need to access all the system simultaneously. However, the cost has been predicted based on the number of users. Concurrent monthly users Monthly cost per user Total monthly cost 26-40 $ 47.50 $ 1,235 - $ 1,900 41-60 $ 45.00 $ 1,845 - $ 2,700 61-100 $ 42.50 $ 2,592 - $ 4,250 Benefits The expected benefits are: The productivity of all the staff would be increased The revenue and the profit from customer data mining and targeting would be increased The effectiveness of the tailored production services would be increased The service providing ability would be enhanced Competitive advantage As they would able to resolve their problems, they can concentrate on other factors also. Besides, the new CRM system implementation is a long term strategy which would help them to maximize their revenues as well as profit. As, the prime focus is to improve the customer relationship, it would help them to acquire competitive advantages. In the cases, when the customers are satisfied with the service and product it provide, they would tend to purchase from this organization. In the long run, they would able to obtain sustainable competitive advantage. Costs savings It is expected that the new CRM system would enhance their cost effectiveness also. They would able to minimize their expenditure along with maximizing the revenue. However, it is important to mention that it is possible only in the long run. This is because, the new system would increase the cost initially, in the short-run only. Conclusion and Recommendation: It is concluded that the business is presently confronting several issues due to having poor CRM system. Low satisfaction level of their customers is the prime challenge in acquiring competitive advantages over the major competitors. However, based on the expected outcome of the research, a number of recommendations are brought out. To incorporate modern CRM system with better network infrastructure To include CRM software solution so that all the information is stored centrally and available to all offices and office staffs To incorporate SaaS (Software-as-a-Service) Model to deliver a software based solution To motivate all the staffs for engaging in the new work environment To provide training programs to all the employees in order to enhance their work efficiency in monitoring the CRM system The recommendations are framed by based on the expected data analysis and outcome. It might vary in the final research.